'The Orphanage' Audience Profile

Socio-Economic Class

A B C₁ C₂ D E

Social Classification 'A'

Typically includes:

• Professionals such as doctors, lawyers and dentists, chartered architects and engineers. 
• Individuals with a large degree of responsibility such as senior executives and senior managers, higher grade civil servants and higher ranks of the armed services.

Social Classification 'B'

Made up of: 

• University lecturers, heads of local government departments, executive officers of the civil service, middle managers, qualified scientists, bank managers, police inspectors and senior ranks of the armed services.

Social Classification 'C1'

Typically comprising: 

• Nurses, technicians, pharmacists, salesmen, publicans, clerical workers , clerical officers within the civil service, police sergeants and constables and senior non commissioned officers within the armed services.

Social Classification 'C2'

Comprises: 

• Skilled manual workers who have served apprenticeships; foremen, manual workers with special qualifications such as long distance lorry drivers, security officers and other non commissioned officers within the armed services.

Social Classification 'D'

Includes: 

• Semi-skilled and unskilled manual workers, including labourers and people serving apprenticeships; clerical assistants in the civil service, machine minders, farm labourers, laboratory assistants, postmen and all other members of the armed services.

Social Classification 'E'

Made up of: 

• Pensioners, casual workers, long term unemployed people, and others with relatively low or fixed levels of income.